Do you think, mobile application is necessary when you already have mobile website for business?
You all know how difficult is to focus on the technique and achieve the goals that you made to run the business. All want their business should reach a huge success which they dreamed as they always want to clear every path to reach the audience. You are starting your business you should know every way that how to reach most of the users or why your users like your business.
We all are aware that to reach the business effectively and get all such success you should know the use the mobile channels as you know how important is for every business. Smartphones are used on a daily basis and people are aware about new and latest technologies which have changed every user and in fact, the users get to know new changes in every business so it’s good for you. But our question is there are two mobile channel where the business work to get more user i.e. Mobile website or mobile application so do you think that both have to choose for the business? It can simply cost you more if you do that so if you look for the difference than the mobile application is used more by the users and how it is beneficial let’s find out with this article.
Apps offer personalization
Let’s start with the first benefit of using the mobile application for the business as here the personalization states that it offers the communication on the basis of their interest, likes, location etc. The use of mobile apps here is let the customer to set their preference at the start in which the user can serve the customized content. Here you can take the help of the mobile app as it tracks and also observe the user engagement and use it to offer the updates and custom recommendation.
Help of sending notification
We all know from the last few years every business is working on the email and the reason is they can reach a wide number of audiences because it is the best communication tool but some of the people have abused it. So, as a result, email has lost its effectiveness. There is no need to worry if you are using a mobile application to run the business. First, you have to open the mobile app notification and you will find two options i.e. push and in-app notification so first let’s discuss what they both are.
In-app notification works when the user opens the mobile application and at that time they receive the notification whereas push notification is different as it receives notification regardless of any kind of activity on the device. The ability to send the instant and non-intrusive notification is so perfect in such a way that every businessman wants to work on the mobile application and also it is the first choice of everyone.
Work on offline mode
We are here to find the difference what is the beneficial Mobile website or mobile application and this is the important one for every business. The mobile application can work on the offline mode easily and you will never find a mobile website working on an offline mode. We are not saying that mobile apps work all functions in offline mode but it provides you basic content and functionality to every user. For example, if you look for the banking app then tax calculation, installment calculation we can do in an offline mode so if you are looking for the difference then it gives plus points to the mobile application.
The designing issue can be a problem for the mobile websites but not for the mobile applications even with the new and innovative designing techniques, mobile website have lots of restrictions as they depend on browser feature like Back button, Refresh button etc. to work. So, if we compare this with the mobile application then there is no restriction as you can use the innovative and beautiful functions like Tap, Swipe, and Pinch etc. and there are many more functions. The app can use these gestures where it helps the users to perform the task.
Spend most of the time
If we are comparing both Mobile application and mobile website then we have to see how many users are attracted with these both and how many of them feel comfortable in between these two. Research shows that 86% of the people spend their time on mobile application rather than a mobile website. People like to spend their most of the time on social media application and gaming application so here we can say that mobile apps are used mostly by the user.
Features of the mobile device
There is no need to doubt that mobile application works faster than the mobile website but let’s discuss about their features so that we get to know how they can help the users. The mobile application has an advantage of mobile device features such as GPS, the Contact list of family and friends, phone calls and many more so such features can help you to get more and more user experience and the user feels comfortable to use the mobile application rather than a mobile website.
So, our point is not to show you the bad effects of making a mobile website for the business as we want that every business looks where they can save their cost and efforts and if you are comparing mobile application and mobile website then mobile apps will help you more and give you ease.